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Vibe details
Everything you need to know about Vibe
What is Vibe?
Vibe is a self-serve advertising platform designed to make connected TV (CTV) advertising accessible to businesses of all sizes. It allows users to launch streaming TV ad campaigns with no minimum budget and no platform fees. Advertisers pay only for the impressions delivered, with typical CPMs (cost per 1000 impressions) ranging between $15 and $30. Vibe simplifies the process of buying CTV ads, which has traditionally been complex and expensive.
What are the key features of Vibe?
- Self-Serve CTV Ads: Launch and manage CTV ad campaigns without a sales team.
- No Platform Fees: No subscription or platform fees; pay only for ad delivery.
- Flexible Budgeting: No minimum campaign budget; adjust budgets anytime.
- Transparent Billing: Billing based on CPM with clear usage-based charges.
- Premium Inventory: Access to premium streaming TV inventory.
What is Vibe used for?
Running connected TV ad campaigns for brand awareness and customer acquisition. Advertising on streaming TV with flexible budgets. Testing CTV advertising without high upfront costs.
Platforms supported by Vibe
Web
Tags
CTV Advertising
AdTech
Programmatic Advertising
Vibe pricing
Pay-per-impression model (CPM) with typical rates of $15-$30 per 1000 impressions. No platform, subscription, or user fees. Billing is triggered at $100 of accumulated spend.
Who is Vibe for?
Direct-to-consumer (D2C) brands, ecommerce marketers, and performance marketers looking to expand into TV advertising.
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