Feature Rules
Last updated: October 20, 2026
1. What Does "Featured" Mean?
Featured tools appear in the dedicated Featured section on the homepage and in the Featured listing, giving them prominent placement and increased visibility to our visitors. Featuring a tool is an optional, paid placement — it does not affect how the tool is reviewed, listed, or ranked in organic results.
2. Eligibility
To be eligible for a featured placement, a tool must:
- Be an active, approved listing on Trust My Tool that complies with our Terms & Conditions.
- Belong to the account submitting the feature request, or the submitter must have the owner's authorization.
- Not contain prohibited content, including spam, scams, illegal material, or content that infringes on the rights of others.
We reserve the right to refuse a featured placement for any reason, at our sole discretion.
3. Placement & Duration
Featured placements are purchased for a defined period, either as a per-day bid window or as an hourly position lock (both explained in section 5). The start and end dates of each placement are clearly communicated at the time of purchase and shown on your My Tools page. When a placement expires, the tool automatically returns to its normal (non-featured) listing — nothing is renewed automatically.
4. Fees & Payment
Featuring a tool may involve a fee, which is displayed before you confirm your purchase: a per-day bid window costs your per-day bid × the number of days, and a position lock costs the position's hourly rate × the number of hours. All fees are non-refundable once the placement has started, unless required by applicable law. We may change our pricing from time to time; changes will not affect placements already purchased.
Refunds — including the payments we refund automatically when a position is taken before your payment is confirmed — are covered by our Refund Policy.
5. Bidding & Ranking Strategy
Featured placement uses a simple, transparent per-day bid model. When you feature your tool, you set the amount you are willing to pay per day, and the Featured section is ranked by that bid — the highest per-day bid appears first, the second-highest appears second, and so on. There is no manual queue; your position is determined by your bid. The one exception is a rank held by an active position lock, which keeps its exact slot until the lock ends and cannot be taken by a bid.
To keep the system transparent, the Featured page shows the amount each featured tool paid for its active placement, its position number (for example, #1), and a lock icon on a position that is protected by a lock. A live banner also shows the suggested per-day bid needed to reach position #1. When #1 is locked, the banner reports the total lock duration and the remaining time until it becomes available, then suggests the nearest unlocked position you can still outbid (for example, #2).
- Minimum bid: Every bid must meet the minimum per-day bid shown in the feature window (currently $5.00/day). Bids below the minimum are rejected.
- Available durations: You may purchase a featured window for one of the offered durations (7, 15, 30 or 90 days). Your total cost is your per-day bid × the number of days.
- Bid increments: To outrank another featured tool, your bid must exceed its bid. The suggested outbid amount for any position is that position's current bid plus the bid increment (currently $2.00).
- Position previews: Before you pay, the feature window shows the current leaderboard and a suggested per-day bid to reach each of the top three positions, so you know exactly what it will take to claim a spot. A rank that is currently locked is not offered as a bid target — that window offers to lock it instead.
Being outbid
Because featured placement is competitive, another owner can place a higher bid at any time and move ahead of you. When that happens, you will receive a notification with the suggested bid to reclaim your position. There is no need to buy a whole new window — instead, you can raise your bid on your existing featured window, and you only pay the difference between your new bid and your current bid, multiplied by the number of days remaining in your active window. This means getting outbid never costs you twice for the same spot. You cannot be outbid from a rank you hold with an active position lock.
Position locks
A position lock is the alternative to bidding. Instead of competing for a rank with a per-day bid, you reserve one exact slot for a number of hours: while the lock is running, no bid can take that slot from you, and every other featured tool is ordered around it — the tool that held the rank moves down one place. A lock is a featured placement in its own right, so you do not need a bid window to use one.
Locks are priced by position and by hour, so a higher rank costs more. Each lockable position has its own hourly rate, and the total you pay is the hourly rate × the number of hours.
- Durations: you choose from the hour options offered in the lock window (currently 1, 6, 12, 24 or 72 hours). The hourly rate is the same whichever option you pick; only the number of hours changes the total.
- One lock per tool: a tool holds one locked position at a time, and a position that is already locked cannot be locked by another tool.
- Extending: you can add more hours to your own lock at the position's current hourly rate. The extra hours are added to the end of the lock, so hours you have already paid for are never charged twice.
- While locked: your tool stays at the locked rank regardless of what other tools bid, and it does not compete on bid price for those hours. When the lock ends it returns to bid-based ranking if it still has an active bid window.
- Expiry: locks are not renewed automatically — extend before the lock ends if you want to keep the slot.
- Conflict refunds: if another tool locks the position between your checkout and our confirmation of your payment, that payment is refunded automatically and we notify you.
Rates and hour options are set by us and can change; a change never affects a lock you have already paid for. If we switch locks off, locks already paid for keep their slot until they expire. You buy, extend and track a lock from the padlock button on your tool in My Tools.
Fair play
Bids must reflect genuine intent to feature your tool. We may reject or cancel any bid we believe is made in bad faith, intended to disrupt another listing, or in violation of these rules. Rankings and leaderboard data are generated automatically from active, paid featured windows and are not manually adjusted.
6. Content Guidelines
Featured tools are held to the same content standards as all listings. You must keep your listing's name, description, pricing, and links accurate and up to date. Misleading information, prohibited content, or attempts to game the system may result in removal of the featured placement without refund.
7. No Endorsement
A featured placement is a promotional arrangement and does not constitute an endorsement, guarantee, or warranty of the tool by Trust My Tool. We do not verify the claims made by tool providers, and visitors rely on featured listings at their own risk.
8. Removal
We may remove a featured placement at any time if the listing violates our Terms, these Feature Rules, or applicable law, or if the underlying tool is suspended or removed. In such cases, we are not obligated to provide a refund for the unused portion of the placement.
9. Changes to These Rules
We may update these Feature Rules from time to time. When we do, we will revise the "Last updated" date at the top of this page. Continued use of the Site after changes are posted constitutes your acceptance of the updated rules.
10. Contact Us
If you have any questions about featuring a tool or these Feature Rules, please contact us.